Success Story
Leveraging Kaizen’s expert creative team and optimization solutions, LBC Studios received high-quality video ads delivered within 5 business days that they could immediately run.
LBC Studios increases engagement 54% with Kaizen Ad creatives on Facebook & Instagram.
Business Objective
Support the Marketing Team at LBC Studios with the best-performing, high quality video ads that capture attention from new and existing audiences for their highly addictive pot-growing game, Hempire. LBC Studios sought a partner that could concept, design, and deliver effective video ads that delivered the performance outcomes they desired: quality, quick turn-around, and scalability.
“The Kaizen team is amazing at understanding the branding of our game, and has consistently delivered videos that align perfectly with our product, community and marketing goals. They worked closely with us with developing their new interface, and I feel it is a highly efficient and effective way of generating videos. And the price is highly competitive!” - Kevan O’Brien, Marketing Director, LBC Studios."
Challenge
Pushing creative boundaries for effective video that incorporated and focused on cannabis themes (ex. generate, trade & sell bud for profit, make and bake edibles, and grow your Hempire business) while staying within the confines of Facebook guidelines and policies.
Results
Ads That Increase Engagement
For every Kaizen impression served, users engaged with the ad over 50% of the time.
Driving More Users to Take Action
All three Kaizen best-performers beat the campaign’s average CTR by upwards of 49% and Kaizen’s videos, on average, outperformed the campaign’s overall average CTR.
Quality Ads, Effectively Priced
All three videos beat the campaign’s average CPC by upwards of 23% and on average outperformed the campaign’s overall average CPC.
Enabling Effective Testing Tactics
From a cost efficiency perspective, top performing re-engagement ads had an average CPC 91% lower than the UA’s average. These insights were discovered thanks to Kaizen’s creative and video design teams effectively leveraging assets to create an impactful video.
Contact our creative manager & strategists at creative@kaizenplatform.com today!