Megan Chin
Customer Success, Creative Strategist at Kaizen Ad
Jiyoon Park
UA Manager,
at Outplay Entertainment
Sue Ann Goh
App Growth Manager, Gaming at Google
Dr. Ulrich Keller
Regional Tech Partners Lead, Apps at Google
A Kaizen Ad & Google Webinar
Build Better Gaming Creatives! Attract New Players & Grow Installs with Motivation-led Video Ad Creatives
Webinar Recording & Slides Now Available!
2020 was no doubt a historic year for mobile app gaming. The explosion in mobile gaming has created new player communities and gaming is a growing way to socialize with a huge surge in new game downloads globally.
Learn first hand, why mobile gaming app advertisers are pivoting their video ad creative strategies and producing motivation inspired creative video ads to run on Google App Campaigns.
Developing motivation-led video ad creative is the latest strategy that is sure to attract new audiences and help you grow app installs for your mobile game app. Depending on the study you look at 50 to 80% of ROI is driven by your creative assets, which is why this is such an important topic to get right.
Topics we covered: ​
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Hear from a Google Growth Manager, Sue Ann Goh, about the importance of creative for App Campaign success
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Learn the strategies and tactics for creating motivation inspired video ads, from Kaizen Ad's Head of Customer Success, Megan Chin
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Special Guest Jiyoon Park, a UA Manager at Outplay Entertainment will talk about the success he’s seeing with the popular game title Gordon Ramsay: Chef Blast!
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Live Q&A! Get your questions answered live by experts from Kaizen, Google and Outplay Entertainment
A Kaizen Ad & Google Webinar
As the ad ecosystem evolves, creative markets are tapping into the motivations behind why people game, and building creative assets inspired by these motivations.
In this webinar, we’ll examine which motivational triggers are most effective and how to incorporate them in video ads for your gaming audience. You will hear how Outplay Entertainment is finding success with this creative approach.
Walk aways with tips to better connect with a diverse set of players by building value-packed creative ads that are sure to boost installs for your next campaign
