Growth Marketing &
Creative Production
mobile games, apps, e-comm businesses & brands
User Acquisition | ASO | Visual Media | UGC
Our Services
We provide a range of growth marketing and creative
production solutions tailored to your business needs.
Our expert team is well versed in the major ad platforms’ best practices,
ensuring creative and marketing strategies that are competitive and effective.
Marketing for UA & brand
We’ll manage and optimize your game, app or brand’s media spend with a best-practice growth strategy to achieve ROAS, Retention, Awareness or other goals.
Professional designers,
not templates
Experienced designers transform your existing assets by applying the latest mobile-first creative best practices, motion graphics, animations, design, and concepting.
Test more creatives faster
Test more creative concepts across multiple channels & placements. Receive multi-format, high quality video ads in less than 1 week.
Featured Work
Mobile-optimized video ads we’ve created for our clients
EverMerge
Kaizen Ad creators worked closely with the Big Fish Games team to produce 100's of new concepts and deliver more than 1,000 video ad assets to help enable the team at EverMerge achieve 1M Daily Active Users.
Kaizen Ad Studio
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Kaizen Ad delivered high quality creatives based on creative brief direction and concepted new creatives
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Producing over 300 original concepts
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Delivering 1,000+ creative assets
City Island 5
Kaizen creative team conducted competitive analysis of the game and its genre, by tapping into app intelligence and leaning into human creativity. Kaizen's Creative Director proposed fresh creative concepts specifically tailored to drive the audience to take install conversion action. Kaizen used best practices as far as visuals that were working for competitors at the time, as well as mechanics we had seen work specifically with City Island ads.
Kaizen Ad Premier
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Kaizen videos beat CI5 benchmarks when it comes to IPM, CPI, and Retention which are the primary metrics focused on driving the install conversions. This can be attributed to the high-quality, strategic creative made by Kaizen creative team which was focused on reaching audiences by their specific player motivation
Stick Cricket Clash
Kaizen used a popular and easily recognizable sports music track and added it to the spirit of the cricket game. This was an original concept conceived by our Creative Director that has worked well for every sports game ad we have run, not based on anything competitors were doing at the time. The key here was popular recognizability and quick game footage, rather than finding benchmarks among competitors.
Kaizen Ad Studio & Premier
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This ad was the top performer of all ads created for this game, running through the duration of every test and campaign that was run. This is an example of how to think outside the box and not simply just copy competitor ads, but use top performers as a guide and layer a fresh perspective on top to drive clicks and retention higher.
Pococha (DeNA)
Kaizen Ad's team created new video ads from live UGC assets to create a cohesive story simulating a genuine app experience, continuously producing new top-performing creatives.
Kaizen Ad Studio & Premier
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Kaizen Ad delivered high quality creatives based on creative brief direction
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Performed creative analysis
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Concepted 40 new creatives
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Continuously producing new top-performing video ads for the Pococha mobile app
TEXT NOW
Kaizen Ad's team concepted and created new video ads to further drive creative analysis and uncover key learnings about Text Now mobile app audience preferences and best performing creatives across multiple channels.
Kaizen Ad Premier
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Kaizen Ad created new video creative concepts to test & analyze for the Text Now mobile app
Client Testimonials
Here's what our customers say about our video ad creatives
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